I Quit!

The Life-Affirming Joy of Giving Up

By Coonoor Behal
Available April 2021

A collection of stories from real people and how they summoned the courage to quit things in their lives.

About the Book

Quitting carries a lot of stigma and shame in society, with connotations of “failure” or “not being able to stick it out” prevailing. Sayings such as “Quitters never win” have tricked us into believing that maintaining the status quo is always the “right” thing to do…or is the less risky choice. In fact, in life it’s a risk if you do AND it’s a risk if you don’t. Quitting is a choice…but so is not quitting.

This book is a collection of stories of everyday, real people and how they summoned the courage to quit things in their lives. Stories include quitting: jobs and careers, people and relationships, habits, aspirations, and identities. Every story shows an individual battling but ultimately triumphing over expectations – their own and others’ – to quit what was no longer serving them and make greater progress toward what they want in life.

Topics that come up in the book include:

  • Perfectionism
  • Failure
  • Cultural and family expectations
  • Personal values
  • Self-knowledge and awareness
  • Courage
  • Regrets (or lack thereof)
  • Preferred “ways” to quit


This book will make you entirely rethink how you view quitting – and quitters. It will encourage you to reexamine your own quitting experiences through a new paradigm. It may even inspire you to make that next big, positive change for yourself.

Pre-Order the book


Pre-order your paperback or digital copy of the book now!

Hear Coonoor Talk About the Book

Play Video
I quit book
"Quitting is a Choice, but so is not Quitting" Coonoor Behal on the Insights to Live By Podcast with Matt Zinman
February 17th, 202`1
Is there such a thing as a “good quit?” Of course, there is 😃
Coonoor Behal, Mindhatch Founder and Author of “I Quit! The Life-Affirming Joy of Giving Up” chatted with Matt Zinman of Insights To Live By – The Podcast about being a recovering perfectionist, good quits vs. bad quits, design thinking, and more on this podcast.
Client Experience Revolution Podcast
Coonoor Behal in conversation with Riah Gonzalez about "I Quit! The Life-Affirming Joy of Giving Up" on the Client Experience Revolution Podcast
February 6th, 202`1

If you are thinking of quitting something or have just quit and are struggling now, Coonoor has some helpful tips that she shared in this pod:

👉Look back to what made you feel that way

👉Make a list of what you can live with and what you can’t Seeing the trade-off of the things that you are giving up should help you cope. Listen in for more quitting tips from Coonoor’s book.


Leading People First with Coonoor Behal
January 6, 2021
Coonoor joined Chris Lin for the Leading People First podcast to deep dive into incremental innovation, how constraints can be a powerful tool in design thinking, and the joy of quitting 😄  Listen to the full episode here.
Coonoor Behal from Mindhatch on her book "I Quit! The life-affirming joy of giving up," improv and the great thing about pinball machines...
January 9, 2021
Coonoor had an absolutely lovely chat with Erin Keam of The Happy Wardrobe. They journey through her upcoming book, “I Quit! The Life-Affirming Joy of Giving Up” (April 2021 is crawling closer!), how improv helped her embrace uncertainty, and the never-ending debate between pants v. no pants! Put your ears here.
Finding the love of Improv and Quitting on the CurryUp StartUp Podcast
November 16th, 2020
Coonoor Behal talks about the joy of quitting, how she revealed her love for improv, and how she helps make organizations a better place by instilling creativity through her trademarked Organizational Improv methodology on the CurryUp StartUp podcast with Priyanka Komala. Watch the full conversation here.
Pay Great Attention to Your Business Websit‪e on My Worst Investment Ever Podcast‬
January 27th, 2020

Coonoor’s business started to grow, and she started wanting to do more. Now she was a B2B business, and she needed a website that could do a lot more for her business, such as lead generation, answer questions that people are curious about, and more.

quitting podcast
Coonoor Behal on 21st Century Entrepreneurship with Martin Piskoric
January 29th, 2020

Mindhatch Founder + CEO Coonoor joins Martin Piskoric on his podcast to discuss Mindhatch’s improvisation mindset, her upcoming book on quitting, and the connection between performing and her life. Listen in here.

Beyond the Resumes Podcast
Coonoor Behal on Beyond The Resumes
January 20th, 2020

Coonoor Behal in conversation with Jerry Won of the Beyond the Resumes podcast about the best and worst advice she has received. Plus, they talk about the upside to quitting things and suggests a great book that may have a significant impact on your life! Listen.

Media Appearances

The virtual book tour is happening! Check out Coonoor’s various appearances and talks for “I Quit! the Life-Affirming Joy of Giving Up”

Media Requests

Coonoor would love to speak to your group, at your event, or for your article. 

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